THE reasons we know Lisa Marie Presley range from her being Elvis' famous daughter to her short-lived marriages to Michael Jackson and Nicolas Cage.
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But while her personal life remains in the headlines, Presley, 46, has worked tirelessly to break down the "former wife" and "daughter of" tags to establish a successful singer-songwriter career of her own.
Her third album, Storm & Grace, which was recorded in the historic Sun Studio in Memphis, where her father Elvis Presley made his first recordings in 1953, has finally changed those views.
Now the country singer-songwriter and her five-piece band is set to perform in Bendigo on March 28 as part of her Storm & Grace world tour.
It is her first Australian tour in eight years.
And she seems to be winning over the critics.
She has earned praise from music critics and various media outlets including music bible Rolling Stone which said Storm & Grace was the one "she was born to make — a raw, powerful country, folk and blues collection that finds her embracing her Southern roots and family name".
Presley said she owed her success to having the freedom to create the album she wanted.
"Freedom let me find myself instead of having a record company tell me to 'do it this way', 'that way', 'get this producer' or 'get that producer'," she said.
Before working on the album, Memphis-born Presley took seven years off from the music business and "life happened".
"I had twins, I had turned my life completely upside down and rearranged it," she said.
Presley resumed song writing collaborations in 2009. But when she stepped back into the studio, she admits she was reluctant.
"I didn't want to," she said.
"I really wanted off my last label and the person running it at the time was a nightmare and I couldn't get off.
"Finally . . . I was free to write."
Producer T Bone Burnett gave her the confidence to create a 13-song, country-folk album.
"It's much more organic," she said.
"My first two records were mostly rock, slick and over-produced.
"This album I just let it go."
This album I just let it go.
- Lisa Marie Presley
Lisa Marie Presley will perform at the Capital at 8pm on Friday, March 28.
She will be supported by Sydney-based, songsmith and guitarist, Leroy Lee.
The Bendigo Advertiser has two tickets to give away.
Email cos@bendigoadvertiser.com.au by 5pm Tuesday telling us in 25 words or less why you should go to the concert.