AN EAST Bendigo export group is preparing to jet off to the United Kingdom for the Birmingham Education Show.
Kluwell Publications directors Andrew Coldwell and Stan Kluzek will showcase their READ IT Home Reading Program to more than 9000 school leaders, teachers and education professionals at the three-day exhibition.
Mr Coldwell said schools in the UK were already using the reading programs and the show would be an opportunity for the business to further expand its market.
He said the business had already established a solid market in Australia and New Zealand.
"We are doing a workshop at the show and have participants from a school that is using the program," he said.
"We are presenting (the schools) thoughts (on the program) and how they have found using (the program).
"We are pretty excited about it.
"The school has been using (the program) for about three years, so they have been really good promoters of our program."
Mr Coldwell said the program was not about teaching children to read but instead about encouraging them to read regularly.
He said it was aimed at primary school children and worked on a rewards system.
"The students really respond well to it because it rewards them with stickers and awards for every 25 nights they read," he said.
"The parents respond very well to it because it's a structure that is set out and is easy to follow.
"The teachers really find it useful because it shows how regularly the students are reading at home."
Mr Coldwell said the program built on the partnership between home and school, and worked to get students, parents and teachers involved in the learning process.
"By attending this show, it is going to give us the opportunity to attract interest from other teachers," he said.
The show starts on March 20 and runs over three days.
For more information about Kluwell Publications visit www.kluwell.com