BENDIGO retiree Lorna Wright is calling on football clubs to support A Gift of Sox.
The initiative aims to supply new socks to homeless men living in Victoria and is now branching out into gloves and beanies.
"There are heaps of footy clubs in the region so if all the local football clubs donated 10 beanies then that would be fantastic," Ms Wright said.
"My goal is to collect 600 beanies, 600 pairs of fingerless gloves and 1200 pairs of socks.
"It's all going really, really well and I'm happy with it but I would love footy clubs to get involved if they could."
Ms Wright founded A Gift of Sox in June last year.
With the support of family, friends and the Bendigo community, Ms Wright collected 1250 pairs of socks to help 625 homeless men survive the winter months.
People can donate socks, knit fingerless gloves and beanies or donate money by calling Ms Wright on 0419 001 593 or emailing firstname.lastname@example.org