A GROUP of conference organisers threw on some overalls and hardhats before descending into the depths of the Central Deborah Gold Mine on Saturday.
The group, from Sydney and Melbourne, were in Bendigo to explore facilities, attractions and investigate the city's potential as a business event destination.
The delegates will visit Central Deborah Gold Mine, the Chinese Museum in the Dai Gum San precinct and Bendigo Pottery.
Their trip to Bendigo is part of the Asia-Pacific Incentives and Meeting Expo - the largest business expo in Australia which is being held at the Melbourne Convention and Exhibition Centre this weekend.
Melbourne Convention Bureau client services manager Tracey Christian said the group would stay overnight in Bendigo.
"What we do is we take different groups of what we would class as buyers around to regional destinations," she said.
"So we have a group of meeting industry people here from all different sorts of organisations who have decided they would like to visit Bendigo."
Asia-Pacific Incentives and Meeting Expo will host more than 750 exhibitors, including the City of Greater Bendigo, and 3500 delegates responsible for organising meetings, incentives and business travel.
The event provides business and networking opportunities with key industry contacts at the various events on offer.
The Bendigo visit is a key component of the expo’s pre-tour program that showcases regional Victoria to participants of the Asia-Pacific Incentives and Meeting Expo Hosted Buyer Program prior to start of the event.
The City’s Major Events Unit is also an exhibitor at AIME and views the event as a great opportunity to highlight and promote the region as a business event destination.
The delegation in Bendigo said they were looking forward to exploring the city.