BLAKE Gordon-Cooke is fast becoming the face of HeartKids in Bendigo.
HeartKids stall to raise awareness
He can be the face of HeartKids in Bendigo. I'm happy with that.
Blake was just 19 months old when he died last year and his parents Diane and Paull, from Wedderburn, have thrown all their energy into raising awareness about childhood heart disease.
Diane and a group of helpers were busy selling copies of the newly launched CD Let Your Angel Fly at Bendigo Marketplace on Friday.
Melbourne musician John Trager wrote and recorded the song in memory of Blake.
Let Your Angel Fly peaked at number three on the iTunes singer/songwriter chart this week and debuted in the top 20 of the Australian Independent Record Label Association 100 per cent Singles Chart.
Money from CDs and sales of the track on iTunes will go to HeartKids.
Trager's mum Robyn Wagstaff, from Maryborough, was at Bendigo Marketplace on Friday helping support the cause.
A young woman walking past Blake's HeartKids stand was quick to exclaim, "I know Blake!"
Diane said it was lovely her son was being recognised.
"He can be the face of HeartKids in Bendigo," she said.
"I'm happy with that.
"He's helping to get the message out."
Another woman, who did not wish to be named, told the Bendigo Advertiser she had been following Blake's Million Smiles Facebook page.
"I've been wanting the song for a while," she said.
"It's a cause close to my heart."
Blake's HeartKids stall was part of HeartKids' Sweetheart Day - a new initiative celebrated on Valentine's Day designed to raise awareness of childhood heart disease and raise money to continue HeartKids' work.
HeartKids Victoria support manager Tracy Stanley said instead of buying a gift for their Valentine people were encouraged purchase a virtual gift.
For more information about HeartKids visit www.heartkidsvictas.org.au