UPDATE 9AM: BUSH'S Produce manager Frank Webb says store cat Tiger's disappearance is out of character.
"Tiger has never done this before," he said.
"She has lots of followers who come in to visit her.
"One guy comes in and just talks to her for an hour."
WEDNESDAY 10PM: HISTORIC Bendigo business Bush's Produce is calling on the community to help find the store's iconic cat Tiger.
Bush's Produce staff posted a message on their Facebook calling for help to find the much-loved cat this week.
''Tiger, our beloved store cat and Bendigo icon, is missing,'' the post read.
''Last seen late on Monday 20th January.
''Tiger lives indoors, and the fact that she is missing is unusual.
''Have you seen Tiger in the past few days?
''Tiger is a senior cat with a distinctive eye marking.
''Please contact us if you have any information, and share this information on Facebook.''
The post has already had more than 100 shares.
Bush's Produce have also launched a Twitter campaign to help find the popular store cat with a #helpfindtiger hashtag.
Bush's Produce is situated at 94 Williamson Street, Bendigo.
Anyone with information about Tiger should call staff on 5443 5960.