Regions make the most of tourism

NEW research released by the state government highlights the  economic contribution of tourism to the regional economies of Victoria.

Tourism Minister Louise Asher said tourism was worth $10.9 billion to regional Victoria and had generated the employment of 109,000 people both directly and indirectly in 2011-12.

Research by Tourism Victoria and Deloitte Access Economics reveals the economic impact on regional Victoria of tourism and provides estimates of the direct and indirect contribution of tourism in Victoria’s eleven tourism regions.

The regions with the greatest reliance on tourism are: Phillip Island, Daylesford and Macedon Ranges, Victoria’s High Country, Grampians, Murray, Gippsland, Goldfields, Mornington Peninsula and Yarra Valley and Dandenong Ranges.

Ms Asher said the research was an important step in providing consistent regional economic data to better understand the contribution that tourism makes to Victoria’s regions.

“Regional Victoria has a greater reliance on the tourism sector than Melbourne,” Ms Asher said.

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