The self-wedding was held at Dudley House in View Street with a small crowd attending the nuptuals presided over by City of Greater Bendigo councillor Rod Fyffe while Kathryn MacKenzie served as bridesmaid.

Dressed in mostly black and with a small bouquet of white flowers, O'Shea said the idea of marrying herself came after talking to other women about "modern love".

"The idea of marrying myself came during conversations with women who visited my showroom in View Street after seeing the Modern Love exhibition," O'Shea said.

"Our discussions about self-love reflected how we thought about ourselves, what others thought about us and how those we lived with acted towards us. 

"One of the big questions was ‘what do we expect in a relationship and what sort of behavior is not acceptable?’.

"It's about having the freedom to put your ideas into action."

O'Shea said the ceremony was to respect and stay true to herself.

She said she got a laugh or a smile from people when she told them she was to marry herself.

"Some thought it was ridiculous, or it was an affront to my partner but a lot of women thought it was a good idea," she said.

"I asked my partner what he thought of it and he said to do what I liked."

At the wedding, Suzie asked people to donate to the Bendigo Refuge for Women.

O'Shea said it didn't take long to plan the wedding.

She had Dudley House booked for her new exhibition, The Pits, which opened last Friday.

The Pits is on display until Sunday.