Association nets new deal with ball supplier

MOLTEN will stay on as supplier for Basketball Victoria Country's programs for the next five years.

A five-year deal of more than $100,000 was struck between BVC and Madison Sports, Australian distributors of Molten basketballs.

More than 7000 balls were given to children in country Victoria through BVC regional skills days across the past three years.

BVC manager David Huxtable said Molten balls were used in under-12 and under-14 championship matches.

Huxtable said the deal enabled BVC to deliver programs to participants at grassroots level.

"A goal is to develop long-term sustainable partnerships that benefit regional baksetball and our supporting partner," he said.

Basketball is one of Victoria's most popular sports.

A study in 2012 showed more than $313m was pumped into the economy through basketball competitions, tournaments, and associated suppliers.

More than 1.8 million non-playing participants and spectators went to basketball matches and events across Victoria in 2012.

"The economic footprint released by Street Ryan and Associates shows the significance of basketball in Victoria and the position we are in nationally," Huxtable said.

"The statistics were not just relevant to the metropolitan area, but to regional centres."

The partnership between BCV and Molten will now stretch to eight years.

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