A STRONG link to the community is one of the major reasons people love to pick up the Bendigo Advertiser.
Yesterday the Addy celebrated its 160th birthday.
Customers who visited our offices were treated to a cupcake and a few of them were happy to stay for a brief chat.
Bryley Savage and her two-year-old daughter Audrey were one of the first customers of the day.
"It's the link to the community that is important," Ms Savage said.
People are very loyal to the local paper.
"I love reading the Weekender. It's always full of stories about local people."
Ms Savage said she moved to Bendigo three years ago to raise her family.
"We are only new locals but we like to know what's going on," she said.
"It's good you make the effort to get out and about everywhere.
"Often we can't go out to (all the community events), which is why you guys do it."
Owner of Strath Village Newsagents Darren Kay said he was proud to be a hub for the community.
"A lot of people come in to meet people each day either here or at the post office and pharmacy," he said.
"The demographic of middle aged to older people love to have a chat (at the start of the day)."
Darren and his wife Kylie will celebrate their eleventh year running the newsagency in February.
Link to community important to Advertiser readers
"We decided to settle down and raise a family here," he said.
"It's been very wonderful and rewarding to meet a lot of the local people who support the business. We love seeing new faces.
"The demographic of Flora Hill, Strathdale, Spring Gully and Strathfieldsaye people are very loyal to the local paper."
Mr Kay said their busiest day varied based on what people wanted out of the paper.
"Mondays are very popular for sports, grandparents and parents love Tuesday for the (junior) sports, other people like Friday for the TV Guide and Saturday for the real estate. It varies day to day," he said.
Monday's bonus of a magazine celebrating the 160-year history of the Bendigo Advertiser was also very popular.
"People have enjoyed it, looking at the history (of the paper)" Mr Kay said.
The Bendigo Advertiser was launched in 1853 as a single sheet to promote businesses and champion the gold diggers' cause.
The paper has since been there for key moments in Bendigo and the surrounding regions and is proud to have reported on the important stories.
The Advertiser hopes to continue evolving for another 160 years.