THE Bendigo Advertiser is celebrating its 160th birthday with cake.
To help mark the occasion everyone who comes to our office on Queen Street today will receive a free cup cake.
General Manager Margot Falconer said it is an amazing achievement to share with the community.
“I think it is impressive for any business in this day and age to actually continue trading for two years let alone 160,” she said.
“It is particularly important for us as the voice of the community for 160 years.
It is particularly important for us as the voice of the community for 160 years.
“We are an important provider of local employment with 73 staff who all live and work in the region and spend in the region.
“I think we are a good example to businesses about how you need to change; we have undergone a multitude of changes in 160 years which is why we are still going."
Bendigo mayor Barry Lyons congratulated the ‘Addy’ for achieving this important milestone.
“This is a fantastic achievement worth celebrating,” he said.
Cr Lyons said the Addy had faithfully recorded every major event, decision, development and issue that had occurred in the municipality.
"In addition it has led community opinion and debate and has played an important role in helping to stimulate growth and development in our region," he said.
"It goes without saying that the Addy is one of our city's most important and iconic institutions and that the role it plays is greatly valued by both the City of Greater Bendigo and the local and wider regional community.
"I congratulate the Bendigo Advertiser for achieving this important milestone and for continuing to serve our community for the past 160 years."
Premier Denis Napthine said regional papers were at the heart of Victorian communities.
"As the region's leading newspaper, the Addy has played a key role in documenting significant events and stories that contribute to Bendigo's rich and diverse history," he said.
"Your ongoing support in promoting local events and attractions including the Bendigo Art Gallery and the long-running Easter Festival, will continue to position the region as one of Victoria's most popular tourist destinations."
Fairfax Media chief executive Greg Hywood said the Bendigo Advertiser had been at the heart of local conversations for 160 years.
"The business of storytelling is both a pleasure and a privilege," he said.
"We love doing what we do."
Mr Hywood said News Now had been a resounding success.