BENDIGO winemakers say there is a growing appetite for more wine tasting events to showcase local wines.
Saturday's Big Hill Food and Wine festival drew a strong crowd as 13 wineries provided tastings alongside boutique brewers and local musicians.
Festival organiser Greg McClure said there was great potential to build from that level of interest.
He said the event - which was held at his winery, Belvoir Park, for the first time - showcased some of the region's best wine.
"It's important to have these days to get people to come along and try the wines," he said.
"It might be a completely new crowd or a younger age bracket. It's good exposure."
Mr McClure said the Bendigo region could potentially fit in another two or three extra wine tasting events in the calendar, on top of the two major days - the Bendigo Winemakers Festival in Castlemaine and Heritage Uncorked.
"I definitely think that interest is there," he said. "We would love to have a day with big-name acts and musicians playing."
Sheer Drop winery marketing director Stewart Hodges said there would be strong support from wineries to be involved in more events.
Mr Steward said the Faraday-based winery and others were benefiting from Bendigo's reputation as a quality wine growing region.
"There's great producers here," he said. "I think we're known for having great variety. The exposure from events like these always helps."
Balgownie Estate cellar door manager Kathryn Honey said events were crucial for attracting visitors.
"It brings people up from other areas," she said.
"It allows us to really showcase the wines."
Bendigo Winegrowers Association president Bill Blamires said he was hopeful the Big Hill event would return to Belvoir Park again.
"It is a spectacular setting," he said. "I love the idea, it's a great spot for it."
Mr McClure said the festival was strategically held on the Melbourne Cup long-weekend.
The event brought a steady stream wine lovers from outside Bendigo and a strong contingent of people making use of the shuttle bus service from the Wine Bank on View.