READERS continue to endorse the Bendigo Advertiser's News Now concept with our website content attracting more than three million page views in October.
The 3,002,723 page views is the most recorded by the Bendigo Advertiser in a single month, surpassing the record of 1,913,649 set in September.
The Bendigo Advertiser finished third on the Fairfax Regional Media website traffic list for October, behind only the Newcastle Herald and Illawarra Mercury.
A staggering response to the Bendigo Advertiser's digital coverage of Bendigo Cup day was the driving force behind the 56.91 per cent rise in page views from September to October.
The Bendigo Advertiser received more page views on Wednesday and Thursday than for all of October 2012 combined.
The hard work of the Bendigo Advertiser photography team was welcomed by readers who enjoyed Bendigo Cup picture galleries in historic numbers.
The Bendigo Advertiser Telstra Hot 100 competition has also proven a huge drawcard for page views and continues to drive traffic with readers voting for their favourite entrant.
It's clear readers are appreciating the Bendigo Advertiser delivering digital content seven days a week.
The growth in our weekend traffic from coverage of events on Saturday and Sunday is another contributing factor to the historic growth in online interest.
The encouraging thing about the enormous interest in the Bendigo Advertiser's digital content is that the printed edition continues to attract a loyal following.
News Now has been accepted by the people of central Victoria and beyond.
October's figures prove the new era in media delivery is growing rapidly.