BOOKIE Paul Peterson says smart phones have transformed the betting game.
He has been coming to the Bendigo Cup since 1997.
The industry has changed immeasurably since then.
When he first attended you had to place your bets using a crayon and cardboard.
"For a while you weren't allowed to have your phone with you in certain areas. That changed quickly, they just couldn't enforce it," Mr Peterson said.
He drove to Bendigo from Warragul with his business partner Kenny Lindsey this morning, leaving at quarter to six.
They opine that technology will never make their role obsolete.
"People love talking to us and having that human interaction. That won't change," Mr Lindsey said.
Mr Peterson says the internet has given them huge advantages.
"Technology has allowed us to research the horses and jockeys. We can watch interviews and old races. In the '90s you had to schmooze with people to get that information, " Mr Peterson said.
A bookie's hot favourite for the Bendigo Cup?
"I'm tipping horse number 7 Sertorius," Mr Lindsey said.