DESIGNATED drivers at Wednesday's Bendigo Cup could win a once-in-a-lifetime opportunity thanks to a TAC Car Jokey promotion.
Racegoers who commit to being the designated driver on Wednesday and sign up on Facebook before the event will enjoy access to the VIP Car Jockey marquee and free soft drinks.
Designated drivers will also go in the running to win a trip with their friends to the final race meeting of the season in a stretch Hummer.
TAC chief executive Janet Dore said she hoped the promotion would result in less drinking offences.
“Drink driving remains one of the biggest killers on Victorian roads, with around 25 per cent of all drivers or riders killed having a blood alcohol limit over 0.05," she said.
“This is absolutely unacceptable and we will continue to trial new initiatives to reduce this tragic figure."
Racegoers who wish to get involved should visit the Country Racing Facebook page before the Bendigo Cup.