RACE organisers hope next month's Bendigo Grand Prix and Victorian Open Road Cycling Championships builds Bendigo's status as a regional cycling capital.
Bendigo hosts the three-day championships for the second time from November 8-10.
Race director John Craven said this year's event is another chance for the city to showcase its cycling potential.
"Bendigo once probably held the mantle as the regional headquarters of Australian road and track cycling," Craven said at the event's launch at the Rising Sun Hotel, sponsor of the women's road race.
"There's been a lot of competition in recent years from other states, other cities to take away that accolade.
"Bendigo slipped a little in terms of its status as the headquarters - with Ballarat and particularly Tasmania hosting a lot of cycling races - but this presents Bendigo with an opportunity to reclaim that title."
Riders from European professional team Rapha Condor were part of a crack field for the inaugural event.
Few, if any, internationals are expected to line-up this time, but Craven said the field - set to be about 250 riders - "looks pretty promising".
"Last year we had an exceptional line-up of riders, but last year's titles were actually held in January 2013 and we were fortunate to have a British and Irish team resident in Bendigo at the time," he said.
"That's the only difference, but it will still be, I think, top quality fields of Australian-based riders."
Cyclists will vie for the Hume and Iser Home Hardware and Andy's Earthmovers-sponsored men's and women's Bendigo Grand Prix winners' jerseys.
Victorian, Bendigo glory up for grabs
The grand prix champions will be decided by accumulated points and prizemoney across the three Victorian championship events - time trial, road race and criterium.
The City of Greater Bendigo-sponsored time trials will be held near Emu Creek and Eppalock on Friday, November 8.
Women will set-off from 10am on a 24.6km course, followed by the men on a 30km ride from 12pm.
Hometown favourite Kate Finegan will be pedalling to go one better than last year's silver medal in the women's 79km road race from 8.30am the next day.
Finegan is skipping the time trial to focus on the road race and criterium.
"We've been riding around the road race circuit, knowing it definitely helps," Finegan said.
The 142.2km Bendigo Advertiser men's race hits the road from 12.30pm.
A highlight of the three days will be the criteriums around the 800m CBD circuit, starting on Lyttleton Terrace.
The 30-lap Coates Hire women's criterium starts at 12.45pm before the 40-lap Symes Motors men's event at 2.30pm.