BENDIGO traders will meet with council staff next week to call for an urgent review of its signage policy.
The City of Greater Bendigo has released plans to overhaul advertising and signage requirements for local businesses.
The council’s stated aim has been to “better protect streetscapes from visual clutter”.
Traders have argued the move would restrict business and deter retailers moving to Bendigo.
The Exchange bar and restaurant owner Paul Smilie said any plans to further restrict signs would be "tough on businesses".
Mr Smilie said the bar has had no signage for three months due to an ongoing dispute with council. He said their plans for canvas banners have been rejected and ongoing talks had been drawn-out.
"The policy on signage is very single-minded," he said. "It's making it difficult for us."
Bendigo Traders Association president Ross White and Ruffell Jewellers director Martin Ruffell will meet with council staff next Tuesday.
Mr Ruffell said there was insufficient consultation with businesses it will affect.
He said the plans were out of touch with what traders wanted and were a "poor indictment on the council".
"They’re dabbling in red tape for businesses that don’t need red tape. We struggle enough, and to then have to battle the council for signs, it’s ridiculous.”
Mr White said traders were opposed to restrictive policies that dictated uniform signs. He said the proposed changes would limit businesses to having signs and advertisements in 25 per cent of their shopfront.
“It’s going to make another hurdle we’ve got to jump," he said.
In a statement, Bendigo mayor and Ruffell's jewellers co-owner Lisa Ruffell said “if we haven’t consulted enough earlier in the process then I apologise”.
A council spokeswoman said the signage policy would be discussed at a council meeting sometime later in the year or early 2014.