VECCI Bendigo regional manager Ross Wheatland is encouraging the community to make the most of Saturday's Support Small Business Day.
"It's a fantastic initiative," he said.
"It really puts the spotlight back onto small business."
Mr Wheatland said small businesses were an important part of our economy.
"Currently in Greater Bendigo there's roughly around 6200 businesses of which 5800 are small businesses," he said.
"It's hard to tell what they would inject into the economy themselves but there's more than two million small businesses across the country of which they employ seven million people.
"So roughly 60 per cent of the workforce is in small business."
Support Small Business Day is a Victorian Government initiative being supported by the National Australia Bank.
NAB is offering $100,000 worth of shopper incentives, including more than 4000 NAB Support Small Business Day Gift Cards redeemable at participating businesses on the day.
More and more Bendigo businesses are registering for the event with a full list of participants available at www.supportsmallbusinessday.com.au.
Meanwhile, The Pasta Pantry owner Karen Gibson has placed a sign outside her business reminding people of the importance of shopping locally everyday, not just on Support Small Business Day.
"When people go to the supermarkets and what have you because they're just too lazy," she said.
Bendigo Traders Association president Ross White told the Bendigo Advertiser earlier this week support for the event was growing.
"We know we've got two or three local ones in the mall," Mr White said.
"I'd encourage anyone thinking about it to sign up. It's a great opportunity for local businesses to get their message out there."
Patrick Falconer from the Bendigo Business Council also said the initiative was fantastic.
“Hopefully it will bring not only people in from Bendigo but also from surrounding areas," he said.
Mr Falconer is encouraging retailers to do promotional activities on the day.