BOLD graphic prints, soft pastels and structured millinery are some of the hottest trends for this year's Bendigo Cup, says Myer ambassador Lauren Phillips.
The television presenter will judge the Myer Fashions on the Field at the racing event on October 30 and said she was looking forward to the spending the day in Bendigo.
"I really enjoy going to the country races – they're really exciting," she said.
"They have a great atmosphere and I am sure it will be a fun day."
Ms Phillips, who recently judged the fashions on the field at the Cranbourne Cup, said she expected a strong sense of fashion from entrants in Bendigo.
"I am really liking the strong, bold prints as well as the soft pastel tones," she said.
"Bright colours are always in, and I am looking forward to seeing freshly cut flowers for millinery."
Ms Phillips also encouraged the men to dress in their best clothes and said the latest trends for guys include handkerchiefs in pockets and millinery.
"It is great to see when the guys go to a bit of effort," she said.
The Myer Fashions on the Field will include four categories - Myer Lady of the Day, Myer Local Lady of the Day, Myer Man of the Day and the Myer Millinery Award.
Ms Phillips said people should not be deterred from entering the competition and it was open to anyone.
"There are lots of people who travel around to events like it is a profession," she said.
"Women who are not confident at entering, should not be deterred - it is great fun."
Fashions on the field registrations can be made on race day, from 10.30am till 1pm.
Hot 100 returns
The Bendigo Advertiser will run its annual Hot 100 fashion competition at this year's Bendigo Cup.
Keep checking the Bendigo Advertiser for more details on how you can win great prizes and by dressing up or voting for your favourite cup goers.