A NEW juice is proving very popular with customers.
Harcourt Perry & Cider Makers has sold out of its first batch of Harcourt Sparkling Apple Juice with more than 13,000 bottles snapped up in its first month.
“We made the first 5,000 litres to see how it would be accepted in the market,” maker Simon Frost said.
“We were caught a little bit by surprise; people are loving it.
“We’re now going to get right into it with 22,000 litres set to be bottled next week.”
The product has been stocked in coffee shops, milk bars and supermarkets around central Victoria with plans to distribute the next batch even further.
“We won’t run out again,” Mr Frost said.
“We’ll appoint distributors in each of the states in Australia and we plan to start making lots of it and selling as much as we can.”
There are also plans to add more staff and build a new plant.
“We’ve got a forecast for the next six months which means we won’t add new staff until then,” Mr Frost said.
“But we’ll be looking to expand next year.
"We’ve got to build a new shed and there are a lot of plans that have to get through council and everything first.
“What we’re trying to do is create good quality Australian products and support our local growers.”
While a large number of juice makers use concentrate and a range of ingredients, the recipe for the drink is simple.
“It’s made from real fruit and it’s all Australian fruit,” Mr Frost said.
“It’s pure apple juice with no additives and no preservatives.
“We just press the apples, get all the juice out, and at the time of bottling we lightly carbonate it.
Mr Frost will try to get the product stocked by major supermarkets but said that could be a hard task.
He owns several businesses and produces a variety of juices and ciders.
He also runs Jaara Farm which stocks a range of produce including free range eggs.