A LITTLE part of me is celebrating the end of the Woolworths animal collector card promotion this week, while another is sreaming, no ... not yet.
We haven’t got them all…..
Who cares, I hear you say – and I absolutely agree. Well, the children of the house do – very much. Therefore, I do.
My daughters, like most children their ages, have been begging me to return to Woollies at every opportunity so they can fill their books and have the complete set.
Never before have they taken such an interest in how much I spend at the supermarket.
Now, they stand at the register, watching every cent tick over while nudging and whispering for me to remember to ask for the cards. I dare not forget!
What a clever cookie it was who came up with this promotion.
On the odd occasion, I found myself buying a few more little things each time I did the grocery shopping, just to round up to the next $20.
Other times, I would stand firm and say no, we only need a few things and I'm not spending more just to buy into this promotion aimed at me doing just that.
Trying to educate the girls about marketing and promotions when all they cared about was ''the full set'' was interesting, indeed.
And that’s where I’m relieved it’s over.
The primary-aged world has gone mad over this collectable fad – and there’s so much pressure on parents to keep spending to make sure their kids can boast they have the full set.
Yesterday, The Age online published a story that shows just how ridiculous some parents have been in meeting that demand from their children.
Some albums were being offered with all 108 cards in "mint condition’’ for up to $1000. Yes, $1000 for a set of collectable cards that are a. going to be forgotten in a few months’ time and b. almost every child has them. They’re not rare, they are certainly not outstanding or impressive. So $1000 – are you kidding?
Out of the goodness of her heart, my sister-in-law has taken up the challenge of helping out those little people who can’t quite find the few remaining cards needed to complete their sets.
She is one of many who has taken to Facebook seeking help to complete collections.
Like others on Facebook, she is doing it out of love, not for profit - but on eBay, almost 12,000 search results appear for the cards.
According to The Age, most cards were selling for about $1 each, but one eBay seller reaped more than $3000 in four days after buying 50 of the $5 albums and re-selling them online for $70.
He is correct in saying he is exploiting the laziness of other parents – but he is also showing just how much some parents will pay to satisfy their childrens' needs.
Let's get some perspective, please.
Never before have they taken such an interest in how much I spend