WHAT makes Bendigo special for you?
Is it the beautifully-crafted heritage buildings?
Or the tulips in the Conservatory gardens?
Perhaps it's watching the Bendigo Spirit, or like Annie Dullard and Felicity Smith, simply your friends.
Whoever the people, whatever the place or thing, the Bendigo Advertiser wants the community to share their unique view through social media.
Through your Instagram accounts and with a bit of creativity, you can help us build a homegrown view of our city.
All you have to do is follow our Instagram account, Bendigo Advertiser and tag your photos #MyBendigo.
The Bendigo Advertiser will post each entry on its own account and the most popular photo will be published on the front page of the newspaper.
The campaign runs until November 1.
So, what are you waiting for?
It's time to get snap 'appy.