BIG changes are underway at the former United Kingdom Hotel in Golden Square.
Ivar and Tanya Hunt have owned the business since 1999.
Mr Hunt said the name of the pub recently changed to Cafe 307 as part of a plan to breathe new life into the venue.
“We’re repositioning the business,” he said.
“We’ve introduced craft beer and we’ve got 16 taps of beer now.
“There’s a new cafe bar and we’ve got drive though coffee every morning from 6.45am.
“We’re also about to launch parmigiana-to-go which is a first for the area.”
Traditional areas of the hotel have struggled, according to Mr Hunt, which includes bottle shop sales, bar sales and meals.
“Aspects of the pub trade have become more difficult for me,” he said.
“So it’s time to have a look at what we’re doing and have a look at what our strengths and weaknesses are.
"I think supermarkets have eaten into bottle shops.
“With meals, it’s a lot more competitive than it used to be.
“There are a lot more options, not just from hotels, but there are so many cafes and restaurants and places that offer food compared to what there used to be.”
Mr Hunt said the business had been “a bit flat” before the revamp started.
“Since the changes it’s been alright,” he said.
“There have been a lot more people coming through for a look.
“We need to broaden our appeal to the general community.
“People are more happy to sit down in a cafe environment than they are in the old hotel environment.
“Drive through coffees have also been popular which started in mid-July, and we’re the only place in town that does that until midnight.
“There’s quite a demand for that.”
Mr Hunt said the drive through chicken parmigianas would not have to be pre-ordered.
“You can order a six pack of VB and two parmigianas and we’ll run in and grab them,”he said.
“It’s all about changing with the times.”
The revamp follows a change in ownership of the nearby Golden Square Hotel.