THE 2013 Bendigo Victorian Seniors Festival is underway to celebrate the senior members of our community.
The event was officially launched on Monday by the City of Greater Bendigo Mayor Cr Lisa Ruffell and star attraction Jade Hurley.
"It's an important week as we have to acknowledge and embrace the role our senior citizens play," Cr Ruffell said.
"It is their time to enjoy their lives," she said.
"It is all about them embracing life, enjoying the week and being active in society."
And Bendigo's seniors appear to be making the most of the events on hand.
Sheila Strange, 85, said that she liked to be involved.
"It is absolutely important to have events like this. Just because I am old doesn't mean I like to sit at home watching boring TV."
Golden Square's Wilma Balwin, 69, said she had attended seniors week every year for the past 10 years.
"There is something for everyone," she said.
There is an action-packed list of events taking place over the week, encouraging seniors to get out and about.
This year marks the 31st Victorian Seniors Festival which runs from October 6 to 13.
Minister for Ageing David Davis officially launched statewide celebrations for the festival on Sunday at Federation Square.
Mr Davis said the Victorian Seniors Festival was unique with all 79 of Victoria’s local councils participating.
There are more than 1,200 events taking place across the state.
“I encourage all senior Victorians and their families to get involved,” Mr Davis said.
Victorian seniors card holders have free travel on Metro trains, trams and buses and regional town bus services until Sunday.
They can travel free on V/Line buses and trains today, tomorrow, Thursday, Saturday and Sunday.
Seniors can also make appointments for free hearing checks until Friday at Eaglehawk Hearing Clinic between 9am and 4.30pm. Phone 5446 3399 for an appointment.
See www.bendigoadvertiser.com.au for a video and more photos from Monday's Bendigo launch.