NEW West Bendigo coach Matt Dwyer has put the Emu Valley Cricket Association premiership firmly on the agenda.
The Redbacks have never won an EVCA flag, but Dwyer has his sights set on the club finally achieving the ultimate this season, which starts on Saturday.
"We're trying to build respect and be as competitive as possible... we want to win the flag this year, simple as that," Dwyer said on Friday.
"And we think we have the team to do it. We just need that bit of extra motivation from within the group."
West Bendigo has made the finals three of the past five seasons, but hasn't got past the semi-final.
The Redbacks open their season on Saturday against perennial finalist United.