FASHION store NONI B is throwing its support behind a worthy cause.
The business will donate 5 per cent of sales of its pink clothing and accessories to the Breast Cancer Institute of Australia between October 7 and 20.
Bendigo Marketplace store manager Anne-Maree Palmer said she knew how devastating the disease could be.
“My mother died of breast cancer,” she said.
“It’s very close to my thoughts.
“We know lots of people affected by the disease and we’ve had a lot of customers that have had mastectomies.
“It would be great to give them something back.”
Ms Palmer described her mother’s diagnosis as “a big shock” which had impacted her whole family.
“The cancer spread to most of her body,” she said.
“It was a very big shock to the family and a very big loss.
“There are so many people who are affected by the disease.
“It’s one of the biggest killers of women.”
Statistics show close to 40 women are diagnosed with breast cancer each day in Australia.
More than three quarters of cases are women aged over 50.
But there has been a 29 per cent fall in deaths from the disease in the last 20 years, largely as a result of clinical trials identifying effective treatment strategies.
Ms Palmer said the store’s products appealed older customers.
“It would probably be in the 40-plus mark,” she said.
“We do appeal to that slightly older age group.
“It’s important we support this cause.
“It’s something we really need to get research on to help as many people as we can.”
The company, which has 220 stores, hopes to raise $50,000 for the Breast Cancer Institute.
Joint managing director James Kindi said it was an “incredibly important cause”.
“With over 1,000 team members and thousands of customers, many of us at NONI B have been affected either directly or indirectly by breast cancer,” he said.
“We are committed to doing our bit to help support research so that every person diagnosed with breast cancer can be cured.”