A NEW entertainment retailer has entered the Bendigo market.
Hard Copy Entertainment opened in Abbott Arcade about six weeks ago with six staff.
Owner Liz Jackson-Maher said the store had roots in Family Videoland in Kangaroo Flat, which she used to run.
“We’ve basically taken our DVD store rentals and retail arm and added music and books,” she said.
“That’s made Hard Copy, which is what we’re all about, hard copies of everything.”
Ms Jackson-Maher said her previous store had a strong focus on anime and manga.
“The new concept is that we’ve got a huge range of rental DVDs online,” she said.
“So people can go online while at home or at work and order the rentals, then come in and pick them up.
“That’s something new which we weren’t doing before.”
Pressure from high speed internet and illegal movie and music downloads has caused the business to focus more on rentals than sales, Ms Jackson-Maher said.
“It’s like everywhere else,” she said.
“Business is not as good as it could be.
“Of course downloads have had some effect on the industry.
“That’s why we decdied to go more into the rental side of things.
“But CD sales are still strong.
“People still want to buy the hard copy.
“And I think if people want quality, if they are going to spend a fortune on their home theatres, then they want quality which they’re not going to get through illegal downloads at this stage.”
Ms Jackson-Maher said the new store was still trying to learn its market.
“We don’t know what our customer base is now,” she said.
“We want to know what’s lacking in Bendigo so we can provide that for people.
“We’re very interested in customer feedback.”
There are plans to expand the store into the book market.
Staff member Chris Elston managed Collins Booksellers in Mitchell Street before the company closed.
Music and books from local artists will also be stocked.