BENDIGO TAFE has launched its new brand.
The institution has legally changed its name from Bendigo Regional Institute of TAFE to Bendigo TAFE.
Bendigo TAFE director of marketing and business development John Rossi said the institution's former name BRIT was confusing.
“[People wondered] what BRIT actually stood for, and whether or not it was the same place as TAFE," he said.
"We felt it was time to change it and clear up all the confusion."
The new branding was unveiled to the Bendigo business community at an event on Thursday night.
The logo features five colours- blue, pink, orange, purple and green, with each representing an industry stream.
Mr Rossi said all references to BRIT would be removed as quickly as possible.
“There are hundreds of documents that we are going to have to work through,” he said.
“Everything is being revamped to bear the name Bendigo TAFE – from signage, print ads and promotional goods to email salutations, uniforms, and website pages.
"All customer facing communications will feature the new branding immediately."
He said the tertiary education sector was becoming more competitive.
"It is a totally different world," he said.
"We need to make sure we are still competitive in the sector and I think the new brand will continue to build our reputation as a leading education provider."
Bendigo TAFE marketing team leader Maria Willman said the new branding would be gradually rolled out at all campuses.
She said it would be an expensive task but one that would of great benefit to the future reputation of the institution.
"This week we have been doing staff briefings to explain to staff the reason for the change and how it will affect them," she said.
"Rolling it out won't happen overnight.
"But the reaction has been really positive- which is great."