THE Bendigo Gold Football Club kick-started the final month of its survival campaign by re-signing a major sponsor on Tuesday.
Wesfarmers Insurance inked a new two-year deal with the Gold to help keep a VFL presence in Bendigo..
“WFI’s decision demonstrates very clearly that the future of our football club is viewed in very positive light,” Gold chairman Tim Dickson said.
“We’re absolutely delighted that they are going to continue to be a major partner in the club’s sponsorship program.
“They recognise the value of Bendigo’s own VFL club to this community and they’re enthusiastic about having a role in our ongoing development.”
WFI regional manager Rod Caldow said the pathway the Gold provides for footballers in the region was too valuable to lose.
“We see our continued partnership with the Bendigo Football Club as an opportunity to support a club that is focused on providing and important development pathway for young footballers from within the North-West Victoria region,” Caldow said.
“WFI is excited to be able to support the only regionally based standalone club within the Victorian Football League.”
The Gold’s future remains on a knife-edge a month out from its self-imposed deadline.
The club is seeking 500 members, increased sponsorship and access to a venue to run a commercial operation by September 27 – otherwise it will hand back its VFL licence.
The Gold is yet to reach any of its goals since putting its future in the hands of the community almost a month ago.
But the club is making steady progress.
Membership pledges tipped-over the 300-mark during Friday night’s record loss to Geelong.
Council is poised to decide the Gold’s access to a facility by its next meeting on September 11.
And the Gold has now secured three key sponsors for coming seasons.
WFI joins G.J Gardner Homes Bendigo as a major sponsor for next season and Universal Manufacturing has agreed to two years of corporate sponsorship.
To pledge a membership or corporate support for the Gold visit www.supportbendigogold.com.au.