Where the brands have no names

By Penny Pryor
Updated August 14 2012 - 2:19pm, first published July 29 2012 - 3:00am
Private labels at Coles and Woolies include: Heinz, Pace Farm, White Wings, Sorbent, McCain, Crisco, Leggos, Flora, Sunrice, Golden Circle, Edgell, Impulse, and Dairy Farmers. Source: Smart Investor Money. Prices in brackets are full-price. Prices taken on 25 July, 2012 from www.aldi.com.au, Woolworths and Coles online shopping websites.
Private labels at Coles and Woolies include: Heinz, Pace Farm, White Wings, Sorbent, McCain, Crisco, Leggos, Flora, Sunrice, Golden Circle, Edgell, Impulse, and Dairy Farmers. Source: Smart Investor Money. Prices in brackets are full-price. Prices taken on 25 July, 2012 from www.aldi.com.au, Woolworths and Coles online shopping websites.
Coles now has five home brands, including Coles Smart Buy.
Coles now has five home brands, including Coles Smart Buy.

As the supermarket wars intensify, our consumption of private-label products is going through the roof.

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