BREWHOUSE Coffee Roasters owner Corey Scoble will spend up to $1 million creating his new store in Hargreaves Street.
Mr Scoble expects to double his coffee output to 2000 cups a day, but said selling wholesale coffee was the main part of the business.
“We source coffee from all over the world, whatever’s in season at the time,” he said.
“We get it from Columbia, Peru, El Salvador, Papua New Guinea and supply to cafes Australia wide.”
Mr Scoble said the new store on the former Tile Mart site would have two roasters instead of one like the current site in Eve Court, Bendigo, and more space for storage.
“A lot of people don’t realise we’re a wholesale coffee supplier,” he said.
“We don’t even really need to sell any coffee in Bendigo to make money.
“We’ve outgrown the area we’ve got, which is about 250 square metres, and this site is 700 square metres.
“We can store a lot more product and showcase our product to a bigger audience.
“It gives us the same square meterage as a cafe but an extra 300 square metres for storage; we can have it all in the one location.”
Mr Scoble will decorate the store with graffiti from local artists and said he was employing local tradespeople in the fit-out. “We hire around 20 people now and we think that might increase to about 30,” he said.
“We’re importing four coffee machines from Seattle and two coffee roasters from Turkey. It’s only going to enhance the area.”
Mr Scoble said he wasn’t concerned by the large number of nearby coffee shops.
“If you look at the amount of coffee shops compared to clothes shops, there aren’t as many,” he said.
“This will be something different in the market to everything else out there.
“This will be about the 10th cafe I’ve opened in the last 13 years. It’s very exciting.”