TWO separate events in Rochester and Echuca held at the end of last year injected more than $130,000 into the Shire of Campaspe’s economy.
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More than 600 participants entered the Greater Murray YMCA Sweat versus Steam Fun Run in October and injected $177,000 into the shire’s economy.
In November, more than 1300 people attended the kidZcapers event at Rochester Primary School and added another $60,000 to the shire.
Shire of Campaspe economic development and tourism spokesman Paul Jarman said the success of the events could not just be evaluated in monetary terms.
“These kinds of events are what make our region great, not just for their financial benefit, but the social benefit too,” Cr Jarman said. “It’s the buzz that’s created that we all love.”
Cr Jarman said accommodation places, restaurants, retail shops and tourism operators all benefited from events such as kidZcapers and the fun run.
“They all benefit from the many diverse events conducted through the shire.”
The council’s economic development team conducted surveys at both events to assess the economic impact and help organisers with future event programs.
“The information derived from council’s economic analysis of major events is not only helpful to council and the event organiser,” Cr Jarman said.
“It is invaluable to the tourism industry in understanding the benefits a thriving events calendar brings to the local economy.”
