KANGAROO Flat triathlete Leon Griffin was yesterday announced ambassador of the 2013 Weet-Bix Kids TRYathlon in Bendigo.
More than 800 kids from around the region are expected to take part in the event next year.
Organisers are hoping the Weet-bix Kids TRYathlon will break the world record, becoming the largest under-16s triathlon series in the world.
Griffin, who was the 2006 ITU Duathlon World Champion, encouraged Bendigo youngsters to take part in the event.
“Bendigo kids have the opportunity to be among more than 37,000 kids across Australia and New Zealand who will be swimming, ridding and running their way into the world record books in the 2013 Weet-Bix Kids Tryathlon series,” he said.
Griffin said obesity and inactivity were among the biggest problems facing Aussie kids, and the best thing to change that was to get engaged with exercise.
“It doesn’t matter what it is – it is great for kids to get involved in some sort of sport,” he said.
Marketing manager of Weet-Bix parent company Sanitarium, Daniel Derrick, said the event – now in its second year in Bendigo – was aimed at encouraging young people to have a try.
“It is great to see the kids bursting with confidence as they cross the finish line, and all are rewarded with a gold medal and certificate,” he said.
The Bendigo event will be held on February 24 at the Queen Elizabeth Oval.
Registrations are now open for the 2013 series. For more information visit www.weetbix.com.au