The Macedon Ranges is preparing for an economic boom when Bruce Springsteen arrives next year.
The man known as “The Boss” is coming to Hanging Rock on March 30.
Bruce Springsteen and The E Street Band is the third show of its kind to be hosted at the Rock by Frontier Touring Company in partnership with Macedon Ranges Shire Council.
Leonard Cohen and Rod Stewart packed out the area in 2010 and February this year respectively.
Visitor accommodation in the region was booked out for the Rod Stewart concert and the economic benefits were estimated to be in the region of $2.3 million.
“Our region and economy benefit enormously – especially through visitors who stay overnight and take advantage of our many shops, restaurants and cafes,” Macedon Ranges Shire mayor Roger Jukes said.
Accommodation in the area has already begun filling up.
A spokesperson for the Holgate Brewery in Woodend said rooms were booked out with two hours of the show being announced.
Barabara Hughes of the Macedon Railway Hotel was expecting a big weekend of business after opening in May this year.
“We weren’t open (for the Rod Stewart show) but we have already had accommodation bookings and are planning and hoping that a lot of people visit us,” she said.
Tickets go on pre-sale next Wednesday and general tickets are on sale next Friday.