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Aggressive marketing fudges water policies

26/05/2008 10:20:00 AM
The Victorian Government has been engaging in an aggressive marketing campaign to convince northern communities of the merits of its water policies.

The media campaign in local newspapers has included a number of advertisements running a series of “water myths”.

The source of these myths remains a mystery, and one can only assume the myth is created to satisfy whatever the government wants to promote.

Water myth #8 states: “Dams are not reliable water sources because they rely on rainfall”.

Someone should inform the author of this advertisement that major current water infrastructure projects instigated by the Victorian Government depend on one such dam.

The people of Bendigo, Ballarat, Melbourne and Geelong will be connected, at great expense, to Lake Eildon - a dam described in the water myth as unreliable.

At the opening of the Ballarat leg of the Goldfields Superpipe, Premier Brumby stated the pipeline would drought-proof the region. Given Lake Eildon is climate-dependent, one would question whether this is possible.

Such contradictory dogma within Premier Brumby's Government must be an issue of

concern to him. The Government spin employed to market the pipeline grid is becoming increasingly unconvincing.

From incorrect GM-W loss figures to the condemnation of dams, upon which their policy relies, the State Government is clearly digging itself into a position on water reform that has no credibility, no integrity and, most of all, no support.

ERIL RATHJEN,

Colbinabbin

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