THE Phoenix will rise again - that's the message from fledgling community radio station Phoenix FM.
The station is celebrating the successful completion of its latest fortnight of broadcasting.
Phoenix FM has been sharing the 89.5 frequency, the last available band in central Victoria, with Fresh FM since the start of the year and has had several two-week stints on air.
The frequency became available after Fresh FM failed to renew its permanent licence in 2006.
Phoenix chairman Geoff Morris said the station would now plan an application to the Australian Communications and Media Authority for more extended broadcasting of a month or more in the August quarter.
"Have no fear we will be back," he said.
"We know we are on the right track, the sponsors and the listeners know we are producing a genuine community service.
"It doesn't sound like commercial radio and never will - that's what makes it so special and what community radio is all about."
Mr Morris said highlights included the station's youth programming and the pioneering broadcast of a Bendigo football match last Sunday with high-fidelity outside sound equipment.
"We've had so much feedback from the youth audience and also from youth welfare people."