THE days of the door-to-door milkman may be from a bygone era, but for one family sick of the poor price they are getting for their milk, it is a way to crack the market.Yesterday, Jonesy’s Dairy Fresh hit the streets of Bendigo and hand delivered free milk to homes.Wayne Somerville is a dairy farmer from Kerang who became so fed up with the poor price he was getting for his milk that he started to process some of his own and sell it independently.“We are horrified by the price we are getting for our milk,” Mr Somerville said.He said dairy farmers were getting just 25 cents per litre. His operating costs are closer to 40 cents per litre.Mr Somerville said the drought was constantly pushing production costs higher.The dairy farmer and his band of helpers were aiming to give away 2000 litres of milk.Jonesy’s Dairy Fresh has only been operating for a few weeks, but is already available from at least five Bendigo traders.Mr Somerville is confident people will buy and support his business once they realise the quality, competitive price and the fact the profits go to the hard-working farmers.“We are trying to market ourselves as a company where farmers get a fair price for their milk,” he said.“Our idea is to produce all of our milk and then to buy other farmers’ milk as we expand.”Mr Somerville said the campaign had received a good reaction from Bendigonians.“There is a good feeling out there, with the community wanting to support farmers,” Mr Somerville said.